A collection of work over my time working at Service Foods. As a designer it was my role within the company to create a cohesive visual identity across all platforms. The ongoing look and feel for the brand was subdued elegance and sophistication. It was important that this guided our decisions on what photography,
illustrations, colours and typography we used. With Social Media in particular a conscious decision was made to create assets that maintained the dark, moody elegance of the brand. Updated brand guidelines were also put together as a user guide to creating collateral.
illustrations, colours and typography we used. With Social Media in particular a conscious decision was made to create assets that maintained the dark, moody elegance of the brand. Updated brand guidelines were also put together as a user guide to creating collateral.
